Let’s go super buy things (as Penangites like to call it) :P

In today’s retail landscape, we can see many new retail establishments being categorized as hypermarket, superstore or supermarket. The categorization is mainly done based on the retail floor space that a particular store offers.

Then come an interesting question, for an item purchased in the same retailer, let’s say Giant, will the price be the same in their hypermarket, superstore and supermarket?

The answer is no. All the stores of a retailer are often grouped into different banner. The grouping could be geographical, competition (example Giant outlets neighbouring Tesco or Carrefour stores) or the store’s categorization (hyper, xstore or super).
The grouping would enable to merchandising team to come up with their pricing strategies. Generally, supermarket will have premium pricing because the main selling point is convenience and not cheap goods.