It was all started by Tesco Malaysia during the CNY 2006 period to sell prawn at a ridiculously low price. The move was soon matched by the others hypermarket operator and the price have never gone down for a long period of time.
The tussle is most evident between Giant and Tesco. With the most recent price lowering exercise by Tesco, consumers can be guaranteed a prolonged price war between the two hypermarket operators and reap huge savings as the margin were lowered for most of the goods.
Always remember, to shop at Giant hypermarkets that are within the vicinity of a Tesco outlet and I can assure you that you’ll be finding a lot of cheap goods on sale.
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