Wednesday, January 31, 2007

Direct Selling – No way!! But wait…

Well, I used to be like a lot of people, Direct selling companies = Direct rejection. Don’t come and talk to me about direct selling, must be asking me to buy lots of things and bla bla bla… answer is a simple NO!!

However, as I am growing older and wiser now (ahem..) and being a buyer for a hypermarket chain, it has taught me a lot more than what meets the eye, think deeper and explore a little bit more you’ll be surprised.

The simple truth is, tradisional buying and selling network is like this:

Manufacturer > Wholesaler > Retailer > You (Consumer)

Each hops, will incur a cost on you, as simple as it may sound, no business will exist without a profit being made. Being with a retailer for a year, to breakeven we’ll need to make at least 10-12% of profit. On top of that, manufacturer will be heavily advertising on their products, retailer will do the same as well in their weekly or bi-weekly press ads and leaflet. All the advertising costs, is against sum up in the chain and pass to normal consumer like you. Consumers are easily paying 40-50% more on the cost of actual product!

The coming of network marketing has revolutionized the whole buying & selling landscape, simply by removing the number of hops in the process of delivering a product from manufacturer to consumer.

Manufacturer > Network Marketing > Consumer

On top of that, network marketers will reward the consumer handsomely for staying loyal and market their products to others. This is because network marketing relies heavily on words of mouth marketing. The manufacturer and network marketers also eliminate the external marketing cost (press ads, leaflet, tv ads) and the savings are pass on the consumers as incentives. Annually billions are spend on advertising effort and imagine you could make a cut on this.

On top of that, being in a direct selling environment, a consumer is actually more informed about the products that they are buying. Monthly booklet is sent out with comprehensive information on the products being launched. In the comfort of your own home, you can sit down quietly to plan your buying. You could purchase your items online, or just drop by to the nearest stockist of branch outlet and pick up the items. No hassle and no long queue at the checkout counter!

Start now, start today and make the conscious choice to become a smarter consumer! You can drop me a comment if you would like to know more about the network that I am with >:)

1 comment:

Samm said...

ok, shoot. which company u in